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Building Jewish Pride on the North Shore

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Every few weeks, as the sun dips below the horizon on Friday night, casting a glow over the historic streets of Salem, Massachusetts, you might find a group of people sitting at a bar. But before they raise their glasses, a rabbi standing among them raises his glass and recites the traditional Kiddush prayer, welcoming the holy day of Shabbat. Between lively conversation, sips of craft beer, and bites of homemade challah, something special happens. Amid the charm of colonial buildings and curious onlookers a centuries-old tradition is revived.

This is Shabbat at the Bar, one of the many unique ways Rabbi Mendel and Fraidy Barber have helped make Judaism come alive since they, along with their three children, moved to the North Shore in August 2023 to establish Chabad of Beverly-Salem, the third Chabad center serving the area under the aegis of Rabbi Yossi and Layah Lipsker, who founded Chabad of the North Shore in 1992.

While Salem might be best known for its infamous witch trials of 1692 and the throngs of tourists that pour in every October, Rabbi Mendel sees the city through a different lens. “For us, it’s a place of connection,” he says. “We have the opportunity to reach both the 1,600 Jewish residents here and the countless Jewish tourists who pass through.” Home to waterfronts, museums, and art galleries, Beverly’s and Salem’s historic charm are the backdrop of a vibrant Jewish revival.

Chabad’s impact extends beyond local outreach. Chabad collaborates with local universities like Salem State and Endicott, bringing down speakers such as Holocaust survivor Endre Sarkany and survivor of the Nova Festival attack Daniel Vaknin. Programs like these help offer support and pride for Jewish students and locals.

For Sara Pouladian, a lifelong resident of the area, Chabad’s arrival couldn’t have come at a more crucial moment. She remembers the day she sold the Barbers their new home, unaware that they would soon become central figures in her life. “After October 7th, something shifted,” Sara reflects. “We needed Chabad more than ever – it’s really brought our community together.”

One of the first programs Sara connected with was the Jewish Women’s Circle, led by Fraidy Barber. “There’s something so special about coming together with other women to cook, to learn, to create,” Sara says. The Barbers, she adds, “are some of the best people I’ve ever met.”

David Finger, who moved to the area a few years ago, shares a similar sentiment. “Chabad makes Judaism feel real,” he says. For someone who long felt that the idea of keeping Shabbat “was slightly antiquated, Rabbi Mendel helped me understand the freeing nature of ‘disconnecting’ once in a while.” David’s wife Michaella now lights Shabbat candles every week, as they sit back and appreciate life’s blessings for a little bit.

David says that he’s noticed a rising tide of Jewish pride since October 7. “People are searching for connection now more than ever, and Chabad makes it possible. Without them, we wouldn’t have such an accessible way to explore it.”

Once Again, from the Beginning

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How does an ancient book find its way to our soul in a world overloaded with information?

Hypertexted and AI-driven, the Internet provides an avalanche in response to our every query. But, like sailors stuck in the horse latitudes with water everywhere but nary a drop to drink, we often go thirsty for meaning.

One response is to go back to the beginning. As Jews around the world begin the yearly cycle of Torah readings this autumn, a new edition of the Book of Genesis, Sefer Bereishit, invites us to engage more deeply with this fundamental text—and the ongoing conversation it generates. 

The text, in a new translation by the compiler, Rabbi Yanki Tauber, is divided by the Torah portion. Each portion is prefaced with a synopsis, followed by a lengthier introduction and an overview that prime the reader for what follows. Among the strongest features of the work, the introductions go for the soul of the story, the layering of narrative and meaning that characterizes much of Genesis.

In the very first parashah, for instance, the introduction points out that although Genesis is indeed a story of beginnings, below the surface runs a narrative of false starts. The expulsion of Adam and Eve, the great flood, and the repeated pattern of familial strife in which elder sons are replaced by younger all seem to prove, Rabbi Tauber notes, that “the first fifteen centuries of human endeavor have been one colossal failure.” He then takes us deeper, pointing to the essential divine aspiration in Creation—-the turning of the self back to G-d that is called teshuvah—-which is capable not only of redeeming the false starts, but of realizing a perfection that could not be achieved any other way.

From these introductions we are drawn into the text itself and the commentaries.

First, a word on the translation: The aim of most biblical translations has been to make the text as comfortably idiomatic in English as possible. This is true not only of the non-Jewish tradition—the King James Bible is one of the great works of English literature, even when we Jews object properly to the agenda-driven choices that it occasionally made. It is true of much of the Jewish tradition too, from Maimonides to the Jewish Publication Society. 

Rabbi Tauber’s translation, however, takes another approach. Using the text as a foundation, a jumping-off point in the ongoing search for meaning, it prioritizes the feel of Hebrew’s rhythm and syntax over fluency in English. This approach occasionally challenges the reader with coined words (“A fruitious son, Joseph” [49:22]), seemingly nonsensical phrases, and decidedly unidiomatic English, as when Abraham declares “I and the lad will go till like so” (22:5). While it may lack the accessibility and literary sensitivity of contemporary translations like those of Rabbi Lord Jonathan Sacks and Robert Alter, Tauber’s Genesis evinces a deep respect for the text as it is, without adornment, as a source of profound and multifaceted meaning. And it achieves its aim: to pique the reader’s curiosity, sending us on a journey that will delve deep into the Jewish interpretive tradition.

As promised, Tauber gleans insight from more than five hundred commentaries, from biblical times through the twenty-first century, with no era lacking plentiful representation. The commentaries come from a range of perspectives, including the non-canonical Ben Sira in antiquity, diverse forms of rabbinic writing in the Talmudic period, Orthodox scholars using academic methods in Europe and America, and the renewed scholarship of the Land of Israel in all its richness. 

Among the strongest features of the work, the introductions go for the soul of the story, the layering of narrative and meaning that characterizes much of Genesis.

Tauber’s erudition gives us access to a varied menu of thinkers. The world of a medieval rabbi in Spain differs from that of a Polish rebbe in the eighteenth century; neither bears resemblance to the experience of a Talmudic sage living in Sasanian Persia. Of course the bulk of the commentators quoted lived in times that were much different from our own, and their tacit understandings may occasionally strike us as alien. Rather than apologizing for this, or soft-pedaling the differences, Rabbi Tauber has chosen to let us feel the partiality and the difference. 

Here, for instance, is a joined pair of commentaries spanning the centuries, illuminating the story of Abraham’s servant Eliezer, sent on a mission to find Isaac a wife. He prays to succeed (“G-d the G-d of my master Abraham please make happen before me today . . .”), and his prayer is answered. The core text (24:15) reads:

And it was that he had yet to finish speaking and here Rebecca was going out she who was born to Bethuel the son of Milcah . . . 

The first commentary brought here is that of the second-century mystic Rabbi Shimon bar Yochai, who tells us, “Three people were answered by G-d as their words left their mouths: Eliezer the servant of Abraham, Moses, and King Solomon.” A fascinating context that prompts the question: what ties three people as diverse as these together?

The next commentary provides an answer. Spanning a 1,700-year gap, and giving a dizzying sense of the story’s perennial relevance, the Lubavitcher Rebbe asks, “What is the common denominator among the three petitioners? All three involved the fusion of opposites.” The Rebbe goes on to develop that idea, connecting these diverse figures and highlighting their fusion of multiplicity and oneness, a theme that underlies much of Genesis. 

Not all the commentaries follow such a coherent thread. If there was a method—some criteria—by which the compiler selected the commentaries, it is unclear. Indeed, some do not immediately provide a deeper understanding of the text. Consider for example, the verse, “And Isaac sent Jacob and he went to Padan-Aram; to Laban the son of Bethuel the Aramean the brother of Rebecca the mother of Jacob and Esau” (28:5). It seems rather straightforward, yet Tauber saw fit to include Rashi’s comment on the words “the mother of Jacob and Esau”: “I do not know what this teaches us.” In this case, commentary on the commentary would have been helpful.

In other places Rabbi Tauber extends his trust in the reader a little too far. Given the focus on its English translation, one assumes that the book is intended for those who may be new to the study of Torah. Yet, when confronted with midrashic commentaries that stretch the bounds of logic or abrade the sensibilities of a modern reader, he steps aside and allows us to swim, or sink, on our own. 

Some of these omissions are remedied at the end, however. The Book of Genesis concludes with a long section of appendices, which provide context and help to organize the story, and which serve as a first step toward future research, as surely many readers will be inspired to do.

For Genesis turns out not to be limited to its text alone. The organic and complete Bereishit lives rather in the minds of those who wrestle with its meaning and its Author. With its superb and intuitive design, this volume invites the reader to join in this creative, soul-deepening, thirst-quenching conversation. It will require time and thought to access it meaningfully. But the effort is worthwhile.

Chabad’s Mobile Sukkahs Share Jewish Pride and Joy

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The eight-day Festival of Sukkot begins this year at sundown on October 16 and concludes with Simchat Torah, on October 25.

“Simchat Torah” — “The Joy of Torah,” is meant to be celebrated as the most jubilant day on the Jewish calendar. It comes after the intense High Holy Days of Rosh Hashanah and Yom Kippur, and marks the completion of the annual Torah-reading cycle. But last year, the joy was woefully disrupted when Simchat Torah coincided with the October 7 massacre. 

This year, with the war in Israel and Jews worldwide feeling besieged, Chabad will invest greater effort to raise Jewish awareness of the Festival of Sukkot and present Jews everywhere with opportunities to celebrate with pride 

Chabad rabbinical students and representatives will be easy to spot with the lulav and etrog—the “Four Kinds” of species symbolic of Jewish unity, which are customarily brought together inside the Sukkah.

Pickup-truck-mounted “Sukkah-Mobiles” will be roving the streets of cities and towns everywhere, inviting pedestrians into the Sukkah to shake the lulav and enjoy a kosher treat. Sukkahs will also top trailers, cargo bicycles—even horse-drawn wagons, making the holiday accessible to all. 

The largest sukkah-mobile this year will be sailing the high seas.

As the aircraft carrier USS Abraham Lincoln continues its mission in the Arabian Sea defending Israel and deterring Iranian aggression, it will have a symbol of G-d’s protection aboard ship as well. Chabad-Lubavitch emissary and Aleph Institute chaplain Lieutenant Yehoshua Rubin, who is the chaplain for Carrier Air Wing Nine, arranged for the construction of a sukkah aboard Lincoln

Rubin’s first hurdle was finding a spot on the carrier open to the sky, as required for a sukkah. Once he found a spot on the ship’s weather deck, there were forms to fill and permissions to obtain, but it all came together in time for the holiday—as did Rubin’s set of the Lulav and Etrog, flown in from Bahrain on a carrier onboard delivery aircraft with a little help from Aleph, the Chabad organization serving Jews in the military.

For more information and to find a Chabad center near you, visit Lubavitch.com/centers

Celebrating this Year: Sukkot

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This week marks Sukkot, the holiday of booths (or huts). The seven-day Festival of Joy comes begins tonight, October 13, at sunset, commemorating the Clouds of Glory that G-d protected the Jewish people with during their travels in the desert following their exodus from Egypt 3,331 years ago.

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Preparing for Yom Kippur In Hurricane-Smashed Southwest Florida

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Less than 48 hours before Yom Kippur, Jewish communities in the path of Hurricane Milton are scrambling to pull themselves up from the damage so they can prepare for the holiest day on the Jewish calendar. Millions are without power, running water, and cell phone service across southwest Florida, but are grateful that the once-category-5 hurricane swept through with minimal loss of life.

“We are thankful that the community members are safe, but the property damage is enormous,” Rabbi Chaim Steinmetz, who directs Chabad of Sarasota, told Lubavitch.com. At Chabad Lubavitch of Sarasota & Manatee Counties, the hurricane tore down fences and outdoor structures, but the building itself remained largely intact. As power was slowly restored in the city, Steinmetz reached out to the office of Florida Governor Ron DeSantis. “I explained that Yom Kippur is the most important day of the year for us; more Jews than ever will attend synagogue services—and restoring power must be a priority.”

The Governor’s office responded quickly, sending a priority request to FPL—the local utility—which will try to restore power before the holiday. If that doesn’t work, Steinmetz is working on securing a diesel generator to power the synagogue for Yom Kippur—and if that doesn’t work, they’ll pray with battery-powered lanterns illuminating the Chabad house. 

“We will make changes to accommodate the current situation, but we must continue,” Steinmetz said. “I believe we are the only ones in Sarasota that will have services—for the stubborn Jews who are still there, Chabad will be the place to go.”

Chabad of Sarasota is expecting a smaller crowd, as 60-80% of the city’s residents evacuated, but for those who remain, Chabad will ensure they are taken care of, both materially and spiritually. “For the people who attend, it will be a memorable experience,” Steinmetz said.

Yom Kippur Escape . . . Nowhere To Hide

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Humans have been trying to hide from G-d ever since the days of Adam and Eve. We know it can’t be done, but we try to do it anyway. In my own life, I procrastinate, letting duties of the heart pile up like unopened bills on the kitchen table. Eventually, I realize I’m just fooling myself. Futility of futilities, writes Ecclesiastes. Alas, it turns out that resistance, too, is futile!

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Editorial: The People Of Israel Live

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It was a sunny, balmy day when I visited the site of the Nova Festival, and the Nahal Oz army base several months ago. As we stood in the charred remains of the observation room, where the young IDF heroines on duty on the morning of October 7 were burnt alive, a rabbi recited the Kaddish. The place was a charcoal shell, soot, ashes and the smell of smoke still filling the air. I heard myself uttering the plea–which we now say every day in the prayers between Rosh Hashanah and Yom Kippur: Avinu Malkeinu, our Father or King, avenge the spilt blood of your servants. 

It reminded me of my visit to Poland some years back when I walked through the barracks and stood speechless at the ovens in the Auschwitz-Birkenau death camp. The earth outside was covered in a carpet of fresh green grass, as if to conceal what happened there, as if to silence the voices of the murdered millions who continue to call out. But I heard. I heard their voices “crying out from the ground.” The sun was setting, the buses were leaving, but I couldn’t tear myself away. I owe them, I thought, as their unheeded cries thrummed in my head.

The October 7 pogrom opened an old pandora’s box. The questions asked about G-d during the Holocaust and through our long history of persecutions were raised again on that black day. Where was G-d? Where was His infinite mercy in our moment of need? Yet at the funerals of all the murdered, mourners chanted the Kaddish: Yitgadal v’Yitkadash Shmei Rabbah they said while burying their loved ones who were slaughtered when no one came to their help. The prayer extolls G-d’s greatness. Although confused by what felt like His absence, I too found myself crying out to Him to avenge the spilt blood of our people. 

A year later, when hostages are still being held and Israel continues to fight for its life, I am not sure how to understand this. How do we understand the Jews of the shoah who went to their deaths with the Ani Maamin–”I believe”–on their lips? What was this declaration of faith about? Why do we keep talking to Him even when He doesn’t seem to be responding? We deeply want to keep Him in our lives, to maintain our bond with Him even when we feel He fails us. Why?

I am not the first to wrestle with this question and I won’t be the last to accept that it remains unresolved–that I cannot plumb the depths of the mystery around this relationship, and around the unrelenting faith that the Jewish people continue to avow in times of great darkness and profound uncertainty. 

Just listen to the songs Israelis have been singing in recent months, and again on October 7. The lyrics are optimistic, promising that Israel will prevail. They are about our unshakable faith in G-d and His unbreakable covenant with us, his eternal people. About our strength to withstand all the attempts to destroy us. One song that has become wildly popular since October 7 declares the eternal survival of Israel: “For even in our highs and lows and in our most difficult hours, Hashem watches over us and none can overcome us . . . The people of Israel live.” 

On the first anniversary of October 7, I listened to Israeli radio. All through the night, every individual who was killed in this attack was named, talked about and remembered. That’s how it is in Israel–every person counts, every death leaves a vacuum. The void is therefore huge, with Israel in profound mourning. And even as it mourns, it is pursued by persistent, powerful and ruthless attempts to annihilate us. 

Why haven’t we given up? What is it that keeps the people of Israel going against an avalanche of evil bent on destroying us?

The late Rabbi Jonathan Sacks considered this question. He suggested that perhaps it is not certainty that defines our faith, but the courage to live in its absence. Maybe that is why, as ravaged as Israel was by the October 7 massacre and the subsequent attacks, its people have become stronger, not weaker, more determined, not hopeless. 

Going into Yom Kippur, it is good to know that even as our questions stand in all their fullness, we are right to deepen our conversation with G-d. For it is especially in the great uncertainty of our time that this mysterious reservoir that we call faith makes it possible for us to gain and grow. Maybe this explains how we carry on instead of caving in, and why the brutal and barbarous enemies that surround us on all sides fail always to crush us.

Am Yisrael Chai. May the Jewish nation be inscribed and sealed in the book of life and peace.

Chabad Rushes to the Aid of Hurricane-Ravaged Communities

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“Anyone know someone who has access to a helicopter?”

The post went out not long after Shabbat ended in North Carolina. Rabbi Bentzion Groner, a Chabad rep in Charlotte, North Carolina, was on a mission. The city of Asheville—some 125 miles west of them in the mountainous western part of the state—had been hit hard by Hurricane Helene. Torrential downpours and widespread flooding had blocked off all road access to the city. Power was out, people were trapped, some lost their lives, and many more were at risk.

Chabad of Charlotte assembled tons of supplies to bring to Asheville, and now they sought a way to transport them. Groner contacted Rabbi Shaya Susskind, of Chabad Lubavitch of Asheville and Western North Carolina. They spoke via iMessage, with cell phone and internet service all but nonexistent in the city. 

Rabbi Shaya Susskind coordinates emergency response in Asheville

The greatest need, Susskind told his colleagues, was for drinkable water—and its weight made helicopter transport untenable. So Groner and his colleagues loaded up a Sprinter van with thousands of bottles of water—plus nonperishable food, blankets, fuel, baby supplies, and other necessities—and set out on the perilous trip, uncertain whether the roads would be passable by the time they reached the city.

After a difficult, hours-long drive they made it into the city on a recently-reopened road. The devastation quickly became clear. Entire neighborhoods washed away. Homes and businesses damaged beyond repair. They saw a city that will need months to recover.

Meanwhile, Asheville’s Chabad reps had set up a round-the-clock relief team, checking in with local residents and reaching out to those who were trapped or who were unresponsive. As Rabbi Groner arrived with the vanload of supplies, relief efforts kicked into high gear. They cooked hundreds of meals, packed and distributed them to locals, many of whom had been without power for days.

“So grateful to you guys! You made a lot of people very happy this evening!” Laurie Johnson, a local resident, wrote. “This was the first warm meal my family has had since Thursday night.” 

On Monday morning, Rabbi Susskind headed out to the nearby communities of Weaverville, Burnsville and Barnardsville to check in on elderly community members trapped in their homes by the flooding. 

Elisa is a middle-aged woman living in Asheville. Trapped in her home without electricity, water, internet or cell phone service for five days, her situation was desperate. Elisa’s daughter called the Susskinds, who sent emergency-response-trained Matzil members from New York to check on her.

“I would like to give Chana Susskind the hugest thank you and love from our family,” Elisa said. “We have such good people in our tribe. They are available to assist Jewish and non-Jewish homes. I’m so glad they checked on me and were able to confirm for my daughter that her brother and I were safe. We are so grateful to Chabad for their community leadership!” 

In the wake of the storm, Chabad has become the address for many in need. “Chabad is the lifeline of our community! It’s where we learn, pray, and eat—and from now on it will be known as the place where we get safety, information, comfort, and peace,” Shifra Ahlers, another local resident, told Lubavitch.com. “Words will never be able to express our community’s gratitude for Chabad. Rabbi Shaya and Chana Susskind brought in a search and rescue team that in its first hours got positive information to families that had been waiting for days. G-d should bless the Susskind family as they have blessed us with their tremendous efforts. ”

Counted & Blessed

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As soon as we got into the car, the Rebbe expressed concern. Might the photographer have been offended by his blessing? After all, the Rebbe said, she wasn’t Jewish, and she would not be celebrating Rosh Hashanah as her new year. The Rebbe suggested that I call Mr. Goldman and ask him to explain to Ms. Washington that on the Jewish New Year we pray for all of humanity.

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Surprise! It’s a New Chabad House in a Growing Sun Belt City

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In 2000, the city of Surprise, Arizona had a population of just 30,000. The once-sleepy town, whose founder, legend has it, named it because she “would be surprised if the town ever amounted to much,” has since become a thriving metropolis with a population of 160,000.

As the town grew, so did its Jewish numbers, and with it the opening of the city’s first Chabad-Lubavitch center.

Chabad reps, Rabbi Shlomy and Batya Ceitlin estimate that some 2,000 Jews live in the city, which is located northwest of Phoenix. Many of the city’s newer residents are young families, and the Ceitlins plan to pull out all of their child-centric programs to serve this demographic. As well, they’ll be hosting synagogue services and events for seniors—another significant local demographic.

For Batya, whose parents, Rabbi Sholom and Chana Lew have directed Chabad of the West Valley for 25 years, moving to nearby Surprise is a homecoming of sorts. She is deeply familiar with the local community, and community members are excited the Ceitlins are putting down roots.

“I’ve watched the children grow up—I gave Batya sewing lessons,” reminisced Adrienne Kirshner, who has lived in Arizona since the 1990s. Kirshner says she looks forward to the New Chabad center, which she says is sorely needed. She expects the Ceitlins’ new center to provide “a wonderful, inclusive atmosphere—a place where young families and their children are welcome.”

The growth of Surprise mirrors the influx of new residents the state of Arizona has seen in recent years, and Chabad has kept up. Chabad-Lubavitch of Arizona, headed by Rabbi Zalman and Tziporah Levertov, now boasts more than 50 shluchim couples across dozens of cities around the state.

So when the Ceitlins moved to town to create a center in a booming Arizona city, it was no surprise at all.