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A Welcome Center Nearly 4,000 Years in the Making

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In 1677 BCE, Abraham purchased a plot of land in Hebron to bury his wife Sarah — the first Jewish land acquisition in history. The Torah devotes an entire chapter to the transaction, describing in meticulous detail how Abraham negotiated with the Hittites, weighed out the silver, and secured the deed. It was, from the beginning, a statement of permanence.

In 2017, UNESCO’s World Heritage Committee voted to designate the Old City of Hebron — including the Cave of Machpelah — as a Palestinian World Heritage Site “in danger,” omitting any reference to its Jewish significance. The Israeli government responded by announcing it would establish a Jewish heritage site on the very field Abraham bought nearly four millennia earlier.

That site is now open.

The “Gateway to Hebron,” inaugurated in late May by Chabad of Hebron, is the first phase of the Field of Machpelah Visitor Center — a $9 million immersive experience built inside a historic building that sits on the actual ground described in Genesis. Through video displays and hands-on exhibits, it brings thousands of years of Jewish history to life.

The project has been nearly a decade in the making. Rabbi Danny Cohen, director of Chabad of Hebron, says the need was obvious long before UNESCO entered the picture.

“For 25 years since our Chabad House opened, we watched people come to the second holiest site in Judaism and leave without really understanding what they had just seen,” he said. “There was nothing there that answered the basic question: why does this place matter?”

The center answers that question for visitors from every faith and persuasion who might otherwise experience the city only through the lens of its political tensions.

“We want people to stop associating Hebron exclusively with the conflict,” Rabbi Cohen said. To Jewish visitors, the message is, “Come and connect to your fathers and mothers — that’s what this place is about.” And to others, it’s a place to witness the trajectory of Jewish history from Biblical times to the 21st century.

The Gateway to Hebron is only the beginning. When fully completed in one year, the visitor center will house four distinct educational experiences covering the history of the city, the origins of Jewish prayer, the lives of the Patriarchs and Matriarchs, and the archaeological story of the cave itself. A restaurant, synagogue, and event hall will all be parts of the final complex as well.

The inauguration drew Israeli government ministers, rabbinic leaders, and local community representatives. For Rabbi Cohen, the moment carried a weight that went beyond the ceremony.

“Now there will be a place here that is welcoming and genuinely inspiring for every person who walks through the door,” he said. “Exactly what Abraham would have wanted.”

Ask the Rabbi: Meaningful Chats and Viral Moments on the Beltline

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On any given morning, the Atlanta Beltline moves the way most city trails do — runners with earbuds, dog walkers, cyclists cutting through. Just off the pavement in the Old Fourth Ward, though, something stops people mid-stride: a cart, a bearded rabbi, and a small sign.

Rabbi Leivy Lapidus has been wheeling that cart out for a few years now. He sets it up with a sign that reads “Ask the Rabbi,” puts out whatever fits the season — water bottles, granola bars, Chanukah gelt — and waits.

The Beltline, which loops around Atlanta connecting a patchwork of neighborhoods, makes for an unlikely but fitting setting. It draws everybody — longtime residents and newcomers, secular and religious, people of every background sharing the same two miles of trail.

“People see a rabbi giving things away for free and they think, what’s the catch?” he said. “Once they realize there isn’t one, they stop — and it often leads to meaningful conversations, and sometimes even mitzvahs like tefillin or Shabbat candles.”

For years, those interactions stayed on the trail. Then a few months ago, Lapidus noticed a lawyer doing something similar nearby — sitting outside, answering legal questions, filming the exchanges and posting them. The logic was hard to argue with. People were already stopping. A phone on a small tripod changed nothing about the encounter itself, but it meant the conversation didn’t have to end when the person walked away.

Hours after news broke of the deadly antisemitic attack at a Chanukah celebration in Sydney, Australia, Rabbi Lapidus set up his stand despite the cold and a near-empty trail. “I needed to go out, do something,” he said. A man named Farook walked up, shook his hand, and said he was sorry about what happened in Sydney. When Lapidus asked if he celebrated Chanukah, Farook said he was Muslim — and offered a hug. “Brother, we’re all in this together,” Farook told him.

The video of their encounter has since been viewed more than 25 million times.

Not every interaction at the cart goes viral, but some moments stay with Rabbi Lapidus. A man stopped one afternoon and told him, “You have no idea how much comfort this brings, even to those of us who aren’t actively engaged with our Judaism.”

And it’s not limited to local impact. A man — not from Atlanta — who came across one of his videos on Instagram recently called in and shared his thoughts. “It was amazing to watch a rabbi interact with the people in his neighborhood. Right now, I think the most important thing is education, communication — get out there, speak to your neighbors, befriend them.” He had just been scrolling on social media.

The Beltline keeps moving regardless — runners, cyclists, dog walkers. It has not been a simple few years to be visibly Jewish in America, and Rabbi Lapidus knows that as well as anyone. He brings the cart out anyway. Occasionally someone stops. Sometimes it becomes a conversation. Sometimes it becomes a moment watched by millions. And sometimes, it’s just two people on a trail, talking, trying to make the world a little bit brighter.

Bondi Terror Victim Rabbi Eli Schlanger’s Book Hits Shelves

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The book that Rabbi Eli Schlanger never lived to see published is now in reader’s hands.

Conversations With My Rabbi: Timeless Teachings for a Fractured World, co-authored by Rabbi Schlanger and Australian journalist and bestselling author Nikki Goldstein, was released on May 26 by HarperCollins.

The launch was celebrated at Chabad of Bondi in Sydney, where a large crowd, including NSW Premier Chris Minns and Opposition Leader Kellie Sloane, gathered to mark the occasion.

Rabbi Schlanger, a Chabad-Lubavitch representative in Bondi for 18 years and a father of five — including a son born just two months before the attack — was murdered on December 14, 2025, when terrorists opened fire on the public menorah lighting he organized at Bondi Beach. He was 41 years old and one of fifteen people killed in the attack.

The book grew out of an unlikely friendship. In September 2022, Goldstein was near death in a Sydney ICU when her daughter spotted Rabbi Schlanger in the hallway and asked him to come pray for her. He blew the shofar at her bedside — and the following day, she began to recover. The doctors called it a miracle. As Goldstein regained her health, she and Rabbi Schlanger developed a close friendship, and in January 2025 they began recording a series of in-depth conversations for a book.

The focus of those conversations was the Seven Noahide Laws — the universal moral code that the Lubavitcher Rebbe worked tirelessly to bring to the world’s attention, and a cause to which Rabbi Schlanger was devoted to. He had founded “Project Noah” to bring these principles to young people and the broader public. When he discovered that Goldstein — who had never heard of the Noahide Laws before they began working together — was a bestselling author, he saw it as an opportunity to take the mission global. The book, written for Jews and non-Jews alike, explores each of the seven laws as a candid, searching dialogue between a Chabad rabbi and a secular journalist, drawing out their practical meaning for individuals and society today.

Weeks before the final chapter was completed, Rabbi Schlanger was murdered. Goldstein continued the work together with Rabbi Yehoram Ulman, Rabbi Schlanger’s father-in-law and director of Chabad of Bondi, completing the final chapter on justice — the one conversation Rabbi Schlanger never got to have — and ensuring the book was published faithfully and in the spirit in which it was written.

“Eli saved me. Now I’m saving his legacy,” Goldstein writes.

Conversations With My Rabbi is available now at bookstores everywhere, including Barnes & Noble.

A Chabad House for Colombia’s Caribbean Island of San Andrés

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The tiny island of San Andrés, Colombia, sits closer to Nicaragua than to its own mainland. What it lacks in size, it makes up for in foot traffic: nearly 90,000 tourists visit the island year-round. And with thousands of Jewish backpackers among them, Rabbi Mordechai and Hadas Bigio are there to greet them.

The island itself has a longer Jewish story. In the 1960s, San Andrés became a known destination for Jewish merchants and entrepreneurs. When Colombia declared the island a free port, it drew waves of migrants from across the Middle East and Europe alongside mainland Colombians, all chasing the opportunity the open market created. Jewish families from Lebanon, Poland, and Germany arrived, built hotels, ran businesses, and put down roots. Over time, many moved back to mainland Colombia and Panama. The few who remained became the quiet heart of a small community.

A Barranquilla born Colombia native, Rabbi Bigio was drawn to the island by both sides of that story — the old community and the throngs of tourists. After settling in, he called a community meeting to discuss renovating the building they had begun using for the Chabad House, hoping to root the project in local grassroots funding. “This synagogue is our responsibility,” community member Jack Cybul told Rabbi Bigio when they met. That night, Cybul sent a message to the community WhatsApp group. By morning, $50,000 had been raised from within. “Everyone who gave felt ownership and belonging,” said Rabbi Bigio. “They started coming every Shabbat.”

Joseph Niddam has watched the Jewish presence on the island transform over decades. His father arrived in the 1960s — a Moroccan-born immigrant who had made his way through Panama before settling in San Andrés, drawn like so many others by the duty-free port. “As kids we were a dozen or so families. Many left over the years, so eventually it was just the elders.”

Chabad brought a new life into the community. “It came as a blessing,” Niddam said. “Now we have a rabbi and a synagogue. During the holidays, we are full. It’s a mix — locals, tourists, soldiers. Even with the current visa hurdles and restrictions, backpackers find a way to come to our island. It’s amazing.”

The backpacker side of the operation has its own stories. On a Friday night before the current Israeli-Colombian visa restrictions, the Chabad house drew up to 400 people — young Israelis unwinding from months on the road, many of them fresh out of military service. Today, Chabad hosts 70-80 backpackers every Shabbat — with hope that the visa restrictions will soon be lifted. Rabbi Bigio described the work with soldiers as some of the most meaningful he does, helping them decompress through Shabbat, barbecues, and open conversation. “Most of our activity is with soldiers,” he said.

Chabad San Andrés runs daily prayer services, Shabbat and holiday programming, a kosher restaurant open throughout the week, and a full support operation for Jewish travelers.

The island is 26 square kilometers. You can circle it by golf cart in under an hour. But on a Friday night, when the table is full and the candles are lit and the tourists and the old community are all sitting down together, San Andrés feels like exactly the right size.

Legacy Continues with Chabad in Resistencia, Argentina

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Rabbi Nochum Freedman grew up in Bahía Blanca, Argentina — where his father traded comfort for calling and built a Jewish home in this smaller, harder-to-reach community deep in the Argentine interior, eight hours south of the capital.

Decades later — after his father’s untimely passing in 2016 at 57 years old — Rabbi Freedman found himself standing at the same crossroads.

Married and living in Brooklyn with his wife Rivka and six-month-old baby, he began researching where a young Chabad family could make the greatest difference in a Spanish-speaking community. One city kept coming up: Resistencia.

Located 13 hours north of Buenos Aires, the capital of the Chaco province, Resistencia is home to an estimated 2,000 Jews — a century-old community with deep roots. The nearest Chabad House is not in Argentina at all, but five hours north across the border in Paraguay. All other Jewish communities in the country are eight to ten hours away.

“When I looked at this city and what it needed,” Rabbi Freedman said, “I thought of my father — how he was sent not to the big city, but to a place that really needed a Jewish presence. I felt like this was a continuation of that.”

The Freedmans made their first visit over Chanukah in 2023. “We were surprised to find so many Jewish souls who were alive and searching,” he recalled. “Every day we met more people who invited us into their homes. The community was warm and welcoming.” They made the move to Resistencia in the summer of 2024.

Today, the Chabad House is a hub for Shabbat meals, holiday celebrations, bar and bat mitzvah preparation, children’s programs, and men’s and women’s events. Their reach extends beyond Resistencia itself: just across the river, connected by a single bridge, lies Corrientes, the capital of the neighboring province, home to another estimated 2,000 Jews. Rabbi Freedman serves both communities, running programs and holiday events on both sides of the river. This past Passover, Jews from Resistencia and Corrientes gathered together for a communal Seder — many of them connecting to Jewish life in a meaningful way for the first time in years.

Marta Kuc is a lifelong Resistencia resident whose grandparents fled Europe during the Second World War and settled in the Chaco province. The Freedmans’ arrival just over one year ago feels both personal and long overdue. “Their presence in our city has allowed many families to share celebrations and learning,” she said. “They are always ready to answer my questions and solve my doubts — they make me feel welcomed.”

“We have to find people one by one,” explained Rabbi Freedman. “But that’s also what makes it so meaningful — when you find someone, and you’re able to share something with them, you can really make an impact.”

The Story of Private First Class Ray J. Kaufmann

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As war raged in 1943, Ray J. Kaufmann knew what he had to do, and he wouldn’t let a little thing like his age get in the way.

“He felt it was his duty to do so, like everyone else at that time, and he was proud to do so,” recalled his son Lenny. Kaufmann’s brothers were already in the army, and his father an auxilliary policeman.

At age 17, Ray J. enlisted in the U.S. Army, lying about his age to get in. After basic training, he was shipped off to Europe. Accompanying him was a mezuzah his mom had given him. Although mezuzahs are installed on doorways, people often carry a mezuzah with them, or keep it near their bed as a protective measure. Private First Class Kaufmann carried the mezuzah in a small metal case hanging from a chain around his neck.

His unit was deployed to man a fort on the Maginot Line near Metz, France, as the Allies pushed towards Germany. At 1 a.m. one night, PFC Kaufmann was awakened by his buddies. Climbing out of his foxhole, he was asked to escort a sick soldier to the aid station in the rear. 

“After we were about 10 minutes en route, I heard a tingling, as if bracelets or ringlets were banging together,” Kufmann recalled in his memoir. “I opened my jacket to see if my dog tag chain and mezuzah were the source of the noise. They were. As I touched them, I could feel where they had been damaged.”

“Then I passed out.”

Kaufmann had been hit in the chest by shrapnel from a German 88-millimeter artillery round. When he came to, he was on a stretcher being put into an ambulance.

“After the repair surgery was finished, and I was in the ward, I was told that a piece of shrapnel from an 88 had pierced my chest a fraction of an inch from my heart, proceeded through my left lung, pierced my diaphragm, and lodged somewhere in my bowels,” he wrote. 

“I believe that the shrapnel had been deflected away from my heart by my mezuzah, and I was lucky to be alive.”

Kaufmann came home a decorated veteran, with the Bronze Star for carrying his buddy to the aid station under fire, the Purple Heart for his wounds, and the Combat Infantryman Badge for engaging in ground combat with the enemy. 

But his greatest pride was his family, and he passed on the love for Judaism which had saved his life to his children and grandchildren.

“Dad and Mom made sure all six of us children were brought up in a very Jewish home and had a strong connection to Yiddishkeit,” said Ray J’s son, Bruce. “We got up every morning to make sure there was a minyan. They provided a strong Jewish foundation that was carried out to the next generation of children.”

Ray J. discouraged his children from following his footsteps and joining the Army. When his son Avrum was considering enlisting, Ray told him, “The military is no place for a Jewish boy.” 

“But Dad, you enlisted!” Avrum wondered. “It was different then,” Ray responded. “There was something that had to get done, so I got up and did it.”

Sixty years after Ray took off his uniform, something again had to get done, and another Kaufmann put the uniform on. Chaim Baruch Kaufmann, Ray J.’s grandson, is a captain in one of the IDF Paratroopers reservist divisions. What he does is classified, but he continues in the family tradition: proud of their Yiddishkeit, not eager and gung-ho, but ready to serve and risk life and limb for their country and the Jewish People.

CPT Chaim Kaufmann, IDF

A Beacon in Bariloche: The Bottom of the World

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Go far enough south, past Buenos Aires, past Patagonia, past the edge of the known Jewish world — and you’ll find a mezuzah. Bariloche, Argentina sits roughly 1,000 miles from the country’s capital of Buenos Aires, inside a national park so remote that importing kosher meat requires a government permit.

“The next-nearest Chabad House is a 20-hour drive away. To the south, there’s nothing until Antarctica,” says Rabbi Boaz Klein. Along with his wife Shifra and seven children, Rabbi Klein has been the Chabad representative in Bariloche since 2009. He means that literally — sometimes, his work extends all the way to the ice. He has handled calls from Antarctic cruise ships, including one case where an elderly Jewish man passed away mid-voyage and Rabbi Klein had to manage the arrangements from thousands of miles away.

That’s life at the bottom of the world. Seventeen years after arriving, the Kleins are still there — running the southernmost Chabad House on earth, serving an estimated 35,000 Jewish travelers a year, in a city that feels more like Switzerland than South America, surrounded by glaciers, national parks, and the ghosts of a very different kind of history.

Bariloche was founded by German settlers and became, after World War II, one of the most notorious refuges for Nazi war criminals fleeing Europe. The shadow of that past still hangs over the city’s architecture, its street names, and its culture. And sometimes, in the most unexpected corners of that history, Rabbi Klein finds what he came for. About a year ago, he met Hans Steinberg, a Holocaust survivor who had been sent to a church at the age of five, which later relocated from Germany to Norway, and eventually to Argentina. Rabbi Klein reached him just three months before his 100th birthday. It was the first time in his life that Steinberg had ever put on tefillin. “What we learned from the Nazis is that no matter what you do, Judaism never leaves your blood,” Steinberg said. “It’s in your blood. That’s exactly why you came all the way here — even though I haven’t lived as a Jew for more than 90 years.”

The travelers who find their way to Chabad’s door are often in a similar state of need — not just spiritually, but practically. Many arrive gearing up for weeks on the Patagonian trail without a kosher meal in sight. “Seventeen years ago, maybe five percent of Israeli backpackers kept kosher,” Rabbi Klein says. “Now I believe it’s more than fifty percent.” For many of them, the Chabad House in Bariloche is a lifeline — a place to eat, recover, and remember who they are.

They now run a Hebrew school and a kindergarten for the small number of Jewish families in the area. They have seven children of their own, including a set of quadruplets — all of whom have grown up as part of the operation, pitching in wherever they’re needed.

“Wherever a Chabad representative is sent, the Rebbe is with them,” says Rabbi Klein. “I know this, even though Bariloche is near nothing, in the middle of nothing.” For thousands of Jewish tourists every year, that nothing has become somewhere.

Lehigh Valley Chabad Opens New Center, Celebrates 25 Years

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In January 2001, Rabbi Yaacov and Devora Halperin set up a folding table in the sunroom of their Lehigh Valley home, and a handful of Jews showed up for Shabbat. After twenty-five years, they have been joined by hundreds more to cut the ribbon on a brand-new 15,000 square foot Chabad center, sponsored by Dr. and Mrs. Elliot Shear and Sholom and Esther Laine.

Roughly an hour from Philadelphia, the Lehigh Valley — spanning the cities of Allentown, Bethlehem, and Easton — is one of the fastest-growing regions in the entire Northeast. Priced out of the metro areas, young families and professionals have been relocating here in droves — during the pandemic alone, the region saw a major population increase. Home to the tenth-oldest synagogue in the United States, the area’s Jewish presence can be traced back to 1655. Today there are roughly 20,000 Jews out of the region’s population of 700,000.

The Halperins purchased a 3,000 square foot building just a few years after they arrived. But that space soon became too small. Over the past three years, the building underwent an extensive renovation and expansion, adding approximately 12,000 square feet to the existing structure.

“When they arrived all those years ago, it became obvious to me very quickly that Chabad was not just a good thing — but a necessary thing,” said Greg Shubach, a neighbor of the Halperins and community member for nearly 25 years. “So many in our community felt like they needed a home.” The grand opening, he notes, reflected exactly that sense of communal belonging. “Members of other Jewish congregations in the area came. It was truly a celebration of unity.”

Held just before Passover — and notably on the Lubavitcher Rebbe’s birthday — the event was more than just a grand opening: the community also celebrated Chabad of the Lehigh Valley’s 25th anniversary and welcomed a new Torah scroll, sponsored by Jed Katz. The event drew more than two hundred people, including major donors and local dignitaries.

Ronald Stein, a longtime community member and donor argued that pride and institution-building are the strongest responses to antisemitism. “A Jew who stands tall, confident in his or her identity — who understands and respects who they are — ultimately earns respect from the world around them,” he said”

The newly opened facility with its striking Jerusalem stone facade features a spacious sanctuary, a large social hall, a full kitchen, classrooms, an indoor and outdoor playground, a school area for the Gan (early childhood program), offices, a conference room, and a library. A mikvah, still under construction, is expected to open shortly.

“With the newer building, I think people are a little more inclined to give it a try,” Stein said, noting that the beauty and professionalism of the space has drawn in many new faces. “The fact that we have a new center has brought in Jews that probably would not have otherwise come.”

Five Couples Wed at Chabad of Russia’s Brazil Retreat

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Five Jewish couples married during the Yahad Brazil trip. Russia’s Chief Rabbi Berel Lazar officiated, and the event was sponsored and hosted by philanthropists Alberto Pichiotto, Carlito Dayan, Eli Horn, Ephraim Horn, Alberto Dayan, Alberto Safra, members of the Safra family, and Rabbi Yosef Weitman, Chabad representative and rabbi of the Beit Yaakov–Safra Synagogue. Yahad is directed by Rabbi Mendy Wilansky.

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L’Chaim!

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Judaism has always known what a drink is for. Wine sanctifies the Sabbath, seals a marriage, marks the Passover. It is not incidental to the ritual — it is the ritual, poured and blessed and passed around the table. But more than that, Jewish life has long treated physical pleasure not as something to avoid, but as something to elevate — to be experienced with meaning.

So when Chabad rabbis turn up at bourbon tastings and craft breweries and wine tours, they are not importing something foreign into Jewish life. If anything, they are extending an older instinct outward, and meeting people where they already are. Take California’s Sonoma Valley, for instance, where wine is not an industry so much as an atmosphere. “When we arrived, we found ourselves surrounded by wine culture,” said Rabbi Mendel Wenger of Sonoma Valley Chabad. “We would constantly get calls asking about kosher wine or wine tours, and the reality was that options were extremely limited. There was no true local, boutique Sonoma winery producing kosher wine.”

Rabbi Mendel Wenger

At the Passover Seder — where wine is a centerpiece — Rabbi Wenger joked about creating a kosher winery. Adam Goldsmith—a guest at the Seder, took it seriously. “I noticed the wines they had served by the Seder were from larger, more commercial brands,” he said. “It struck me that there was nothing single-vineyard, Sonoma-based that was kosher.”

He soon connected Rabbi Wenger with well-known local winemaker Mark Gamache. “Mark had one condition,” Rabbi Wenger said. “The kosher wine could not compromise on quality — it had to be something that could compete with the best wines in the country.”

Named R. Degen Wines after Goldsmith’s grandfather, a Holocaust survivor, the kosher-certified winery has now produced two wines: a Pinot Noir and a Chardonnay, both set to be released in 2027, with more on the way.

“People hear about kosher wine and they immediately start asking questions,” said Rabbi Wenger. Wine is how the conversation starts, he explained.

Goldsmith appreciates the way Chabad “taps into our local DNA and create something for us and the broader Jewish community is very special.”

Indianapolis Mensch Club

In California the language may be wine, but move inland, and the drink changes. In the Midwest and the South, whiskey does the talking — more specifically, bourbon. In Indianapolis, Rabbi Dovid Grossbaum joined members of Mensch Club, a Chabad gathering point for men of all ages, to walk through a series of bourbon barrels, tasting and comparing until the group arrived at a single selection that would eventually be bottled under a private label of their own making.

“The important part isn’t the whiskey,” said community member Adam Sharp. “It’s what it represents. Activities like this bring people together and help them connect over shared interests.”

Their bottled bourbon bears the label “Knefler’s Fifth,” an homage to Brigadier General Frederick Knefler, the highest-ranking Jewish officer in the Union Army, who called Indianapolis home and was known as a vocal opponent of Prohibition.

“Historically, we know Knefler was a bourbon drinker,” shared Jason Zielonka, another participant in the project. Zielonka is charged with providing Chabad with wine and liquor for the weekly Shabbat Kiddush, and he’s seen it as an opportunity to introduce people to various bourbons and whiskeys over the years. “We can’t say for certain, but I’d like to imagine this may have been the kind of l’chaim shared in the synagogue in Indianapolis 150 years ago.”

“If Knefler walked into our Chabad House today,” added Rabbi Grossbaum, “I think he’d be delighted that Jewish life thrives in Indianapolis with such vibrancy so many years later. In his time, that kind of continuity would have been hard to imagine.”

Farther south, in Kentucky — the heart of American bourbon production — the relationship between whiskey and Jewish life goes deeper than social ritual. There, Chabad Rabbi Chaim Litvin has spent years working inside the industry itself, earning him the nickname “Bourbon Rabbi” — which is also the name of his line of quality kosher bourbons.

The Bourbon Rabbi

“I was born in Louisville — my parents are Chabad representatives there,” he said. Growing up, he watched an economy shaped almost entirely by distilleries. “Ninety-five percent of bourbon is made in Kentucky. It’s not just an industry here — it’s the culture.”

His early involvement was not in production but in certification. Soon enough, he was traveling across the country — “doing tastings, lectures, talking about Jews in the bourbon industry and what goes into making bourbon kosher.”

But amid dozens of events across the country, a recurring question emerged: “Which bourbon is yours?” During COVID, Rabbi Litvin shifted from facilitator to producer — and eventually, launched his own line of bourbon.

One of the bourbon tasting attendees, he recalled, first arrived after seeing a random advertisement. He later became a regular at his local Chabad. “People come for an evening out,” he said. “They learn a little, they relax, and suddenly they’re part of something.”

An evening out exactly like this took place at Chabad of Beverly-Salem, Massachusetts, where brewing enthusiast Jason Chalfour joined the community for a night of beer making and a discussion on the history of Jews in brewing.

The final product’s labeling carried Chabad branding and a note describing it as “the first beer brewed in a Chabad House,” alongside a dedication to the Lubavitcher Rebbe.

Still, Rabbi Mendel Barber was careful not to overstate the role of alcohol itself. “It’s not that the drink is central,” he said. “People come and this becomes another way to connect. Some people come for Torah study, some come for Shabbat, and some come because it’s familiar and fun. But it all opens the same door.”

That door, once opened, often widens in unexpected ways.

Chalfour described it less as an event than an extension of a longstanding hobby — one that happened to intersect with Jewish community life at the right moment. “Homebrewing is communal by nature,” he said. “You don’t really do it alone. You share it. You talk through it. That part fits naturally with what Chabad is already doing.”

A glass of wine, a barrel of bourbon, a pale ale. Each begins as a familiar object, something already embedded in American life. But in the hands of these Chabad rabbis and their communities, what emerges is not a theory of outreach so much as a practice of attention: noticing where people already gather, and revealing, within those moments, the depth Jewish life has assigned to them.

A Surf Town and a Mega Seder: Chabad Opens in Montañita

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“I’m probably the longest-standing Jew in Montañita,” says Ishai Eshed, who arrived in the Ecuadorian surf town as a backpacker in 2004. “I instantly fell in love with the place.” In 2006, he opened the first tour operator in town, later launching a transportation company. “I’ve been developing tourism from zero,” he says.

But when he first arrived, there was no Jewish infrastructure at all — just a handful of backpackers trying to piece together a Shabbat dinner on their own. Two decades later, Eshed stood among nearly 1,000 people at a Passover Seder. “It’s something I never imagined.”

Set along Ecuador’s Pacific coast, Montañita’s steady waves draw surfers from around the world, while its nightlife has earned it a reputation as one of the country’s most energetic party towns. For years, it has also been a regular stop on the Israeli backpacking trail, with thousands passing through each season on their way across Central and South America. Recently, those numbers have grown, as Colombia’s stricter visa policies for Israeli citizens have redirected more travelers through Ecuador instead. gladiatorsbet offers a dynamic casino journey shaped by varied games, practical navigation, and enjoyable promotional opportunities. During a smooth slot adventure, join the entertainment at gladiatorsbet, where casino fans can enjoy a flexible and engaging online platform. Whether playing briefly or spending more time in the lobby, users can find flexible entertainment that fits their mood.

The first time Rabbi Yossi Hus stepped foot in Montañita was in 2019. “I came with a few friends to run a Passover Seder there,” he recalls. They returned each year. After he got married, he and his wife Henny came for Passover — this time as a couple. This year, they moved to Montañita to establish the area’s first-ever full-time Jewish presence.

“Tourism has grown tremendously over the past few years,” explains Eshed. “It’s not only backpackers anymore — families are coming too. Right now, there are 1500 Jews traveling through Montañita — that’s 30% of the town’s entire population!”

Making the arrangements for a mega-Passover Seder just a month after Chabad opened was no easy task. At first, around 200 guests were expected. “Then it became 500 — and suddenly, it was more than 800,” Eshed says.

The property used by Chabad — land recently purchased by Guayaquil businessman Gadi Czarninski for a future Chabad center — was still a functioning hostel in the middle of transition, with broken fridges, plumbing issues, and electrical failures. Czarninski himself flew down to Montañita to help oversee the buildup, purchasing tents, tables, and kitchen equipment, and arranging security support to make the Seder possible. Ecuador’s Chief Rabbi Mendy Fried of Chabad of Guayaquil also flew in to assist with the preparations, including arranging kosher meat and poultry.

With no space to accommodate the growing crowd, they broke through a fence to access the neighboring lot — also owned by Czarninski — but it was flooded. “We drained it, brought in truckloads of gravel, and built the ground up in two days,” Eshed says. For weeks, the team worked around the clock.

“And then somehow,” Eshed says, “it all came together” — a beautiful Passover Seder with Israelis and Americans, backpackers and families — nearly 1,000 in attendance.

“Seeing so many Jews together here was very emotional,” says Ariel Pellegrino. A Montañita resident for over 12 years, Pellegrino has long played a behind-the-scenes role in supporting Jewish life in the area, and he helped with security and logistics for this year’s Seder. “Having Chabad here has changed the landscape of our town.”

That momentum has carried forward in the day-to-day. Chabad now operates out of the hostel, offering regular Shabbat meals that draw hundreds of people, with many joining prayer services, classes, and stopping by the small kosher restaurant that has opened on site serving staples like shakshuka, schnitzel, and shawarma. Plans are already underway for a dedicated Chabad house to be built on Czarninski’s property.

“There were always Jewish tourists here,” says Robert Ross, a hotel owner who has lived in Montañita for 15 years. “But there was never any organized Jewish life.” With Chabad now in town, he says, “people know there’s a place to call home. That changes everything.”

Chabad Opens at America’s Top Liberal Arts College

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At many universities, there are more Jewish students than Williams College’s total student body.

Ranked the #1 liberal arts college in the United States and home to a population of about 2,000, the small but prestigious Massachusetts school is known for its intimate learning environment and research programs.

There are only an estimated 200 Jewish students at Williams at any given time — a figure that includes the many juniors who spend semesters studying abroad (primarily at Oxford and the London School of Economics).

After the attacks of October 7th, a handful of Jewish students reached out to Rabbi Levi and Sara Volovik of the nearest Chabad — Chabad of the Berkshires, about an hour’s drive away — asking if there was a possibility to bring Jewish infrastructure to the school. This January, their son Rabbi Mendel and his wife Tzivia Volovik moved to Williamstown to launch a full-time Chabad presence on campus.

Since they’ve arrived, their work has been modeled after the university’s modus operandi: intimate, warm, and curated. “We do so many one-on-ones,” said Rabbi Volovik. “I’m actually at a coffee shop right now — in between meetings with students.”

The Voloviks aim to make themselves as accessible to students as possible, with more than twenty one-on-one Torah study sessions held weekly. Although Shabbat dinners, prayer services, and holiday programs are usually hosted at their home, the Voloviks hang out on campus for most of each day. “It’s about being there for the students,” Rabbi Volovik said.

For students like Arielle Levy, that personal approach is everything. “The Voloviks have opened their home to us in such a generous and meaningful way,” she said. “Even in their first months, they’ve brought together a diverse group of students and created a community.”

That sense of community is often visible on Friday nights, when more than 30 students pack into the Chabad house. Bennet Gorman, a first-year student, says that the Shabbat gatherings have become “the beating heart of a new and proud Jewish community at Williams.”

For many students, that sense of belonging is new and welcome. “Some of us, who once felt uncomfortable or dispersed across different social circles can now come together as Jews,” added Gorman.

While college campuses have become infamous for being at the forefront of the current antisemitic rise, Volovik says Williams has been peaceful. “Everyone knows everyone,” he said. “It’s safe here for Jewish students, and it’s a pleasure to work with the administration here.”

For students on campus, the change is already clear. “There is no doubt that in such a short time, the Voloviks have revitalized the Jewish community at Williams,” Levy added. “Now we’re connected — and strong.”

No Jews Left Behind on Australia’s Central Coast

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Rabbi Nosson Kornhauser had finally arrived home after driving more than 300 kilometers across Australia’s Central Coast, delivering matzah to nearly 50 Jewish homes scattered across the northern region of New South Wales before Passover this year — when his phone rang.

“There was one woman that had somehow been overlooked — and matzah hadn’t been delivered to her home,” said Rabbi Kornhauser. Even though it was just days before Passover — Rabbi Nosson and Bluma Kornhausers’ first as new Chabad representatives to the Central Coast — they got back in the car to make the delivery.

“When we arrived, she was extremely grateful and emotional,” he said. “It really reinforced the idea that every single Jew matters. Not only in theory — but in practice. If one Jew is missing matzah for Pesach, you don’t move on.”

For people like Saul Brandt, who moved to the Central Coast from Sydney in 2020, that idea is  felt on the ground. “When I moved from the heart of Jewish Sydney to the Central Coast, I was concerned I’d lost that sense of belonging. But from the moment I walked into the Kornhausers’ home — I didn’t feel like a guest. I felt like I had come home.”

Charles Coleman, who has lived on the Central Coast for decades, remembers when “there was no real Jewish life on the coast.” At most, they looked forward to rabbis from Chabad’s Rural and Regional Australia initiative who would visit before Passover with matzah, or return during the High Holidays with a shofar.

These brief visits gave locals a taste of community. “That was really the beginning of an awakening of Jewish life here,” said Coleman. 

What brings many people — including Brandt — to the Central Coast, is its relaxed lifestyle. “People here are less rushed and less stressed than in big cities,” said Rabbi Kornhauser. “Many tend to be more open to new experiences — and for us, that often means helping people explore their Judaism.”

Unique to the Central Coast community is its diverse members. “In many places today, especially in more remote locations, you might find mostly backpackers, tourists, or young Israelis working temporarily,” observed Rabbi Kornhauser. “Here, it’s very different. It’s a full spectrum community — you have older residents, young families, singles, children, and even tourists. It’s really like a complete Jewish ecosystem.”

The Kornhausers now host Shabbat meals and holiday programs, and continue to visit Jews across the region. Looking ahead, they hope to establish a dedicated center with a synagogue and communal space, along with a future community kitchen to support families in need.

“Chabad is the living embodiment of Ahavat Yisrael,” said Brandt. “It’s more than outreach—it’s a genuine, non-judgmental embrace that meets a person exactly where they are. They’re not just bringing Jewish life to the Central Coast — they’re building a family.”

Today In Jewish History: 2 Iyar

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Today is Bet (2) Iyar, the birthday of Rabbi Shmuel of Lubavitch, also known as the Rebbe Maharash. Rabbi Shmuel was born in the Russian town of Lubavitch in the year 1834.

After his father, Rabbi Menachem Mendel (aka the Tzemach Tzedek) passed away, the Maharash, who was the youngest of his 6 brothers, became the Rebbe of Lubavitch.

Rabbi Shmuel was fluent in multiple languages and used this skill when he traveled throughout Russia to lobby for better treatment of the Jews living there.

It was the Maharash who coined the concept of “Lechatchila Ariber,” (he famously declared, “The world says if you can’t go under [a hurdle], go over; I say, from the beginning, jump over!) which became axiomatic in Chabad—this is the idea of a kind of holy chutzpah that empowers the Chasid to confront challenges with courage and a boldness of spirit so that they don’t become obstacles on his path in avodat haShem.

The Maharash continued in his father’s path, but with new emphasis on certain ideas and themes that were not until then closely considered. One idea that was explicitly stressed by Maharash but wasn’t that central before is the perspective of reality despite the absolute belief in acosmism. Originally, Chabad taught that relative to Divine reality, our own reality is not authentic. In his discourse Mi Kamocha 5629 (1869), the Maharash argued that, notwithstanding Chabad’s attitude until now that all existence was perceived as null, the world in fact does have an authentic reality, even from a Divine perspective. The last Lubavitcher Rebbe would frequently pick up on this theme and employ it in his own talks and discourses to support his call to engage with our environment and effect change in the world as we know it.

Rabbi Shmuel led the Chabad movement from 1866 until 1882, when he passed away at the young age of 48 after years of illness. Many of his works have been published and are widely studied today.

Revolutionary Mikvah Educational Center Opens in College Station, Texas

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For those living in College Station, Texas, visiting a mikvah used to mean a 100 mile drive. Five years ago, the Chabad representatives at Texas A&M decided it was time to build one of their own.

In 2020, the property next door to Chabad at Texas A&M went up for sale. “As soon as we purchased it, we made an announcement that we will be building a mikvah in College Station,” said Rabbi Yossi Lazaroff, who leads Chabad there along with his wife Manya. The logistics, planning, and design took time, the original plans being for just a women’s mikvah. Eventually, they decided to incorporate two more mikvahs — one for men, and another one for vessels.

In addition to serving as a central institution for Jewish family life, the Lazaroffs saw the mikvah as a way to educate tomorrow’s Jewish mothers and fathers about the mitzvah of mikvah. “We used to take students to Houston to show them a mikvah and teach about the Jewish laws of family purity. It wasn’t easy — it’s a long trip,” Rabbi Lazaroff said. “That’s how we arrived at the concept of a Jewish Family Life Educational Center — to teach people about mikvah and give tours with real intention.”

Constructing a mikvah entails numerous details driven by specifics of Jewish law, and the College Station mikvah was built to teach students about the intricacies involved. Mural displays in the lobby show the process of the concrete pouring and mikvah pool construction, and transparent glass water channels display how the rainwater flows in. Each mikvah features a private entrance, and the interior is designed in a modern, serene way.

“It’s an extremely peaceful place — somewhere anyone would love to be,” said Lindsey Guindi, who has been connected to Chabad in College Station for over 15 years. “The first time I walked into the women’s mikvah, it brought tears to my eyes.” She added that the educational focus adds a lot to the mikvah. “There are so many young Aggies coming through Chabad every year, and I think it would be a great place for them to learn what mikvah can mean to them and their future families.”

The center was dedicated by Avigdor and Devorah Grinshtein, and the mikvah was donated by Melly and Rochelle Lifshitz in memory of Melly’s mother, Claire Lifshitz, through Mikvah USA. “This is the nicest mikvah of the 13 I’ve dedicated,” said Melly Lifschitz. 

Keren Hachomesh, a fund started by the Lubavitcher Rebbe which supports charitable causes for Jewish women, contributed towards the $1.4 million project. “It was important to us,” said Rabbi Lazaroff, “to have support from a foundation established by the Rebbe.” In total, more than 800 people contributed to the mikvah.

For Shayna OIive, the new mikvah is life-changing. 

The 2021 Texas A&M graduate had never heard of mikvah before coming to college, but a Sinai Scholars Society course with Chabad included a visit to the mikvah in Houston, and Olive decided to undertake the mitzvah when she got married and settled in Aggieland. But the reality of the four-hour round trip to Houston was very challenging for her — as it had been for many members of the local Jewish community.

At the grand opening, held on March 1st, Olive was emotional. “I was telling Manya how amazing it felt that the mikvah is finally here,” she said, “how it’s finally accessible to the city’s Jews.”

”This building sends a message every time you pull into the driveway,” said Manya Lazaroff, addressing the students. “We are relying on you to build strong, vibrant, loving, beautiful Jewish homes, with mikvah at the center. We know that Am Yisrael Chai is not a slogan — it’s a reality.”

Sons And Daughters At The Seder Table

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It was unseasonably cold on the first night of Passover back in 1979. Snow had fallen the day before and melted into slush puddles that made walking unpleasant. The evening prayers had ended, and everyone was hurrying home to finally begin the Seder. 

Not the Rebbe. Before returning to his home to make the Seder with his wife, Rebbetzin Chaya Moussia, the Rebbe took an hour-long detour, visiting several large Seders in Chabad yeshivah dormitories. Among them was one for young women celebrating what may have been their first Seder ever, and another for children and teenagers from Iran: several weeks earlier, after the Islamic Revolution, more than a thousand Jewish girls and boys had been airlifted out of the country at the Rebbe’s behest—a stunning rescue operation conducted by the late Rabbi Jacob J. Hecht—and settled into homes in the community.

I was part of a small entourage that accompanied the Rebbe on those Seder-night rounds. I observed the Rebbe as he walked through the snowy streets, cold slush penetrating his shoes. The joy he took in visiting the students at their Seder tables, it seemed, eclipsed any discomfort he may have felt. To the Rebbe, Zman Cheirutenu, the Festival of Our Freedom, was a time flush with the power to make us—individuals and the Jewish collective—soar to a higher realm. 

As far as the Rebbe was concerned, the matzah, maror, and four cups of wine were more than symbols of an ancient story. They were the very means by which we connect—to G-d, but also to each other. Earlier that day, the Rebbe had asked Rabbi Hecht, who had organized the Seder for the young Iranian escapees, for some of the maror that they would be eating. He wanted to partake of their bitter herbs, to feel their suffering.

***

Each year, during the weeks leading up to the Passover holiday, the Rebbe wrote a public letter, addressed “To the Sons and Daughters of Our People Israel, Everywhere.” In these letters, the Rebbe wrote often, with great pathos, about the “fifth child,” the one who does not show up to the Seder table. Who would look out for those children, adrift in a world far from the family? 

Even before the advent of Chabad Houses, the Rebbe’s efforts to find these “sons and daughters” who had fallen off the radar are the stuff of legends. In the 1970s, Chabad Houses began sprouting up; the table extensions came out and the guests came in. 

Around the same time, young Jews in search of meaning began making their way to Chabad’s adult men’s and women’s yeshivahs, among them young Jews who returned disenchanted from ashrams in India, spent by the countercultural movement, and Russian Jews who made it out of the Soviet Union for their first taste of freedom. 

That night in 1979 was truly different from all others. The Rebbe visited the boys’ yeshivah, the women’s yeshivah, the Seder for Russian Jews, and the Seders of the recently arrived Iranians. At each place, he patiently took the time to note details, to see that everyone had what they needed. At each, he spoke to the students for a few minutes, and blessed them. 

The Rebbe and Rebbetzin did not have children of their own. As I observed the Rebbe on that Seder night, I saw the love of a parent who longs for his children, and I understood. These were the Rebbe’s sons and daughters, and he, like a father, beamed with joy to finally see them at his Seder table.

Haggadah Marginalia

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The Haggadah is one of those oceanic Torah texts. It invites continual return and reengagement, as we come back each year at the seder, to explore its fathomless depths. 

A Pesach-pastiche of biblical passages, rabbinic exegesis, practical laws, and songs, the Haggadah’s roots, in a sense, go back to the Exodus. Its main texts and basic structure originate in Tannaic times, some 1800 years ago, but continued to be debated across the centuries. The oldest extant Haggadah text comes to us from prayer books compiled during the Geonic era, in the ninth and tenth centuries. Later generations have seen a proliferation of editions, translations, commentaries, and interpretations which assume a variety of perspectives, from the philological to the philosophical. 

The following are a few of those interpretations, relating to some of the Haggadah’s better-known passages and elements:

1.

While the basic elements of the seder have persisted since the time of Pharaoh, it was only during the High Middle Ages that someone in France — possibly the great Sage Rashi or a lesser-known Tosafist named Rabbi Shmuel of Falaise — delineated the fifteen “signs” or “Simanim” for the stages of the seder that we know today. Some eighteen alternative rubrics for ordering or summarizing the seder were put forth by various Sages, from Rabbi Meir of Rothenburg to the Avudraham.



The signs help keep the many moving parts of the evening in order, but the fact that they are arranged in rhyming couplets points to their other function: the Simanim are meant to be sung, and thus are a playful way to stimulate night-long engagement with the deeper themes of Pesach.


2. 

The well-known Bible scholar and educator Nechama Leibowitz would sometimes point to the Four Questions to illustrate the difference between two kinds of queries — the shaila and the kushya. 

Rather than simply asking the shaila, “Why do we do X?” the child points out, “On all other nights, we Z, but on this night, we X!” — a kushya.



Whereas the former is a straightforward request for information, the latter takes note of a contrast or contradiction with respect to previous knowledge or experience. The latter is, thus, a sharper question, and “the fundamental pedagogic instrument of both the Pesach seder and of Biblical exegesis.” More than a childish ritual, the Four Questions are a “sophisticated paradigm for Torah learning.”

3. 

On the seder night, we are to become teachers and storytellers. As Moses was told, long ago: “So that you may tell in the ear of your child and your grandchild what things I have done in Egypt… that you may know that I am the L-rd.”



In the Hebrew original, there is a curious shift midway through this verse: “You tell” is singular, “you know” is plural. Perhaps this is because one child who hears the story can go on to teach it to others, so that many others will know it. Still, “you know” remains in the second person, reflecting another point: in a true educational dialogue, the one who is apparently transmitting knowledge also learns and grows. By teaching, you come to know it yourself. 

4.

Just as we prepare to launch into our own discussion of the Exodus, the Haggadah showcases an anecdote about several illustrious Sages who once spent the entire night at a seder in the town of Bnei Brak.

Subsequent commentators have wondered what it was that kept Rabbi Akiva and his confreres so busy that night in Bnei Brak. What were the precise subjects of their discussion? Some have theorized that they were discussing ways that the Exodus story might inform their ongoing revolt against Roman rule in the Holy Land. Some suggest that they were seeking sources in the biblical text for various Exodus-related stories, while others, like Rabbi Yosef Yitzchak of Lubavitch, argue that they were delving into the mystical dimensions of the Redemption. 


5. 

The Haggadah’s survey of the Exodus story revolves around a series of verses in Deuteronomy that farmers would recite when bringing their First Fruits to the Temple each year. The passage thanks G-d for His providence throughout history, and for the land He gave to the Jewish people. 

Interestingly, points out Rabbi J.B. Soloveichik, the selection included here stops short of referencing the Land of Israel explicitly. Perhaps these references were excluded from the Haggadah after the destruction of the Temple. Or perhaps there was another reason: G-d did not launch the Exodus to grant political or economic freedom, but to create a sacred people. This mission was accomplished during the revelation at Sinai, when the Jewish people became a Torah nation. 

6. 

We praise G-d for redeeming “us and our ancestors from Egypt” — and in that order. Our ancestors can tell stories from the distant past, but we — we who would still be enslaved if not for the Exodus — can experience redemption ourselves. (Chatam Sofer)


7. 

Filling up an extra cup of wine towards the end of the evening and setting it aside for Elijah, the prophet and herald of redemption, only became common practice in recent generations. Here we see the hand of history shaping the Haggadah. As we move closer to the ultimate Redemption, our intensified longing for that moment has worked its way into the seder. (The Rebbe, Likutei Sichos v. 27, p. 54)



8. 

How can matzah, the “Bread of Poverty”, be a symbol of freedom? 

To be redeemed is to go out and stand alone, unattached from any other thing. The slave, by contrast, is attached to their master and cannot stand alone. Likewise, one who has wealth does not stand alone. They are attached to their possessions, and this is not a state of redemption.

 One who has poverty, who has no possessions, stands alone — and they can be redeemed. (Maharal of Prague, Gevuros Hashem, §51)


9. One is obligated to also speak of Bitter Herbs alongside the matzah, and the Passover sacrifice, because the bitterness the Israelites felt in Egypt was a part of their redemption. As long as a Jew was prepared to suffer the exile, there was an exile. The spark of redemption began when they were not prepared to suffer the Egyptians any longer. (Chiddushei HaRim)

Matzah and Missiles: Chabad reps work around war-time restraints to celebrate Passover

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Chabad community leaders across a country under constant missile attack are delivering handmade Shmurah matzah between rocket sirens. They are innovating as they prepare to host Seders in compliance with regulations to ensure safety amid the war.

Israel’s Home Front Command has restricted large gatherings to spaces that can be cleared in time. That means communal Seders will be limited — and held within moments of a shelter, when sirens sound warning of incoming missiles.

Despite the challenges, Chabad centers are working relentlessly to deliver holiday provisions to students, soldiers, longtime kibbutzniks and recent olim.

Faith Under Fire

In Metula, a Northern Israeli town near the Lebanese border, the war is up close and personal. Incessant Hezbollah rocket barrages strike the city with only seconds of warning — or often, no warning at all. 

“Thank G-d we have a shelter in our home. We have to go there — sometimes every few minutes, sometimes every few hours — but throughout the day we have to go in and out,” said Brocha Leah Sasonkin, who leads Chabad of Metula with her husband, Rabbi Moshe Sasonkin. “Every morning we try and go out, to give matzah to people, and we are often met by a siren as soon as we head out. In Metula, a siren means there is little to no time to find shelter — sometimes the rocket explodes before the siren goes off, sometimes we have a few seconds to seek shelter.”

Located meters away from Israeli border installations, the Chabad house trembles every time Israeli artillery fires toward the enemy. But the Sasonkins are determined to stay and serve their community. “After October 7, Northern Israeli border towns were subject to mandatory evacuation,” says Mrs Sassonkin. “But this time around residents are largely staying put — so we aren’t going anywhere either. People ask us, ‘Where are you?’ And when they hear that we are here, it gives them encouragement to carry on.”

But this year, they’ll be hosting a much smaller Seder in their home, instead of in a communal hall.

The Mother and Father of the Neighborhood 

In the month since the war began Chabad of Neve Shamir, led by Rabbi Danny Fordham and his wife Esther, has become an anchor in the neighborhood, with community members turning to the new Chabad reps for support and guidance. With schools shuttered amid ballistic missile strikes, the Fordhams hosted a series of model matzah bakeries, as shift after shift of local Jewish kids learned about the holiday. 

“The Fordhams are like the Av and Eim Bayit—the communal ‘mother’ and ‘father’—of Neve Shamir,” said Avi Schwartz, an American expatriate living in the town. They have opened a warm home where everyone is welcome.”

Parents drop off their children, but they don’t want to leave. “They want to hang out with other parents, to find a sense of normalcy.” Fordham said. 

The Fordhams are one of hundreds of Chabad reps who are bringing the observances and holiday joy of Passover to thousands of Israeli Jews across the country. They are improvising, adapting, and overcoming unprecedented challenges to ensure that every Jew has access to handmade shmurah matzah and to welcome those in need to community Seders. 

The Home Front

At least 500 students studying at the Braude College of Engineering in Karmiel have been called up to active duty, notes Chabad rabbi Nosson Rodin.

He and his wife Miriam, he explains, feel it’s their responsibility to look out for them, and have been working to provide them with much of their physical and spiritual needs.”

The Rodins arrange for everything from barbecues for soldiers about to enter combat in Lebanon to arranging the donation of drones to the units his students are in to distributing matzah to students on campus. 

Like hundreds of their colleagues, the Rodins, Fordhams, and Sasonkins are improvising and adapting to make this a joyful, memorable Pesach in the Land of Israel. 

“Look at the miracles,’” said Sasonkin. “We share the Rebbe’s teachings that the Land of Israel is the safest place in the world; it is the land that G-d is always watching.”

Today in Jewish History: 11 Nissan, Birthday of The Rebbe

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Tonight and tomorrow marks the 124th birthday of the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneersohn of blessed memory.


On this day, Yud-Alef (11) Nissan, we celebrate the birth of a leader who changed the face of Judaism in the 21st century, who dedicated his life to a mission: to reach out to every Jew, everywhere, no matter their affiliation, knowledge, or level of observance.


Today, more than 6,000 Chabad emissaries continue working toward this goal, providing services to Jews around the globe.


The Rebbe’s legendary achievements focused on filling our world with loving kindness, and elevating our reality so that it is bright, joyful and holy. His legacy is perpetuated by the acts of goodness and kindness that we do every day.


What mitzvah can you do today in honor of the Rebbe?

Want to learn more about The Rebbe? Click here: Lubavitch.com/the-rebbe/

Finding Courage to Trust

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For much of my life, I struggled with the idea of trusting G-d. Then, five years ago, I began to see it everywhere.

On the morning of October 7, 2023, as terrorists dragged Eli Sharabi from his home in Kibbutz Be’eri, he turned and shouted three words to his wife and daughters: “I’ll come back.” 

This small moment in Sharabi’s memoir, Hostage, is easy to miss amid the horror he experienced that day. But as I read, I kept returning to those three words, words I found it hard to imagine saying at such a time. Not “I love you,” not “goodbye.” At a moment when the logical response was despair, Sharabi began to think about the future.  

Sharabi’s memoir became the fastest-selling book in Israel’s history, a testament to the Israeli public’s continuing emotional connection to the hostages and identification with their experience. But Hostage led me in another direction, and to another book—written nearly a thousand years before Sharabi’s—which has also become a (more modest) bestseller recently.

In G-d We Trust?

When your life is shattered, how do you live on?   

Writing to survivors in the aftermath of the Holocaust, the Rebbe offered a counterintuitive approach. “Obviously it takes no great effort to understand why your spirits are as they are, after the calamity that has taken place,” he wrote to a young man in 1952. But the man’s depression itself, the Rebbe suggested, was prolonging his suffering. “When one fortifies his trust that G-d will provide reasons to make him happy . . . he thereby draws down [these reasons] from Above.” 

Bitachon, the Hebrew word for trust, carries multiple meanings. In modern Hebrew it means “security,” the physical systems of defense that were overwhelmed in kibbutzim like Be’eri on October 7. In biblical Hebrew it means “reliance.” And in traditional rabbinic literature, bitachon is a spiritual practice, a means of connecting with and drawing closer to G-d through trust. Responding to a “melancholy” rabbi who contemplated giving up his post after the Shoah, the Rebbe recommended the daily study of a medieval text known as Shaar HaBitachon, “The Gate of Trust.”

The Rebbe would recommend Shaar HaBitachon dozens of times over the four decades of his leadership, to people facing everything from marital discord to terminal illness. I first encountered the book—which is actually one chapter extracted from a larger work—as a student in a Chabad seminary in the early 2000s. At the time, I struggled to reconcile its claim that G-d cares and provides for every person with the suffering and inequality I observed in the world. I put the text aside, but couldn’t dismiss it entirely—a feeling lingered that there was something I hadn’t completely understood. And then, five years ago, I began to see it everywhere. 

It started during Covid, when Zoom classes serializing Shaar HaBitachon garnered a global following. Instagram accounts distilled the work’s message into sharable memes; Jewish publishers scrambled to keep up, and in 2021, Kehot Publications Society released a new English translation accompanied by Chasidic commentary, prepared by the publishers of the weekly magazine Chayenu. “It sold out in a matter of weeks,” Chayenu’s CEO Yossi Pels told me. “We couldn’t print fast enough.”

After October 7, Shaar HaBitachon appeared in the hands of soldiers on their way into Gaza; its ideas received shout-outs in Israeli pop music; and Chayenu’s edition was translated into Spanish and Portuguese. An audiobook, along with a new Hebrew and French translation, were completed this spring.

It’s not hard to understand the appeal of faith at a moment of profound uncertainty and upheaval. But as I watched Shaar HaBitachon gain traction with an increasingly diverse audience, I resolved to finally give the text my full attention. I wanted to understand its enduring appeal, and what it might have to teach us about fear, faith, and resilience in a post–October 7 world.    

Duties of the Heart

A rabbinic judge and philosopher in eleventh-century Zaragoza, Spain, Rabbi Bachya ibn Pekuda surveyed the corpus of Jewish scholarship and noted a glaring omission. Much had been written about Judaism’s ritual obligations (what Rabbi Bachya called “duties of the limbs”). The emotional and psychological elements of religious life, however, had been entirely neglected. Writing in the Judeo-Arabic that was the lingua franca of Spanish Jewry at the time, he sought to fill that void with the first comprehensive work of Jewish ethics, Chovot HaLevavot. In English, “Duties of the Heart.” 

The work, which was subsequently translated into Hebrew, became a classic studied across the Jewish world and, in the nineteenth century, a pillar of the Mussar movement. Its ten chapters, or she’arim, “gates,” range from philosophical proofs of Divine existence (the Gate of Unity) to more prosaic reflections on the dangers of procrastination. After establishing the existence of G-d and the nature of human spirituality, in the fourth chapter, Rabbi Bachya considers the relationship between these two entities—a relationship that is based, he writes, on trust.

Shaar HaBitachon defines trust by the feeling it produces. A person who trusts G-d experiences a deep sense of inner peace. G-d is all powerful, orchestrating every detail of an individual’s life. He is also kind, acting reliably for the good of His creations. These two qualities render Him worthy of complete trust. Bitachon extends to every area of life in which people experience vulnerability—Rabbi Bachya pays extra attention to health and livelihood—releasing the one who trusts from both existential loneliness and anxiety about the stock market.

Bitachon raises many questions, some of which Rabbi Bachya addresses directly. If G-d supplies one’s livelihood, for example, why work for a living? More foundationally, if G-d is all powerful and does only good, how can evil exist? Rabbi Bachya acknowledges that G-d’s kindness is not always visible: “The righteous suffer and the wicked prosper.” He provides several explanations, including possible reward in the afterlife, though he admits they are not entirely sufficient.     

Later commentators added their own interpretations of bitachon. Chasidism, which infused even the smallest Jewish rituals with kabbalistic significance, saw in bitachon a means of transcending all the systems of Divine contraction and concealment. The Chabad rebbes explained that trust creates a reciprocal effect: a person who trusts G-d aligns themselves with the highest reality, G-d’s goodness. Therefore they experience G-d’s blessings unhindered. Conversely, fear and anxiety—the opposite of trust—may cause blessings to become obscured, a relationship summarized in a well-known aphorism coined by the third Chabad rebbe: “Think good and it will be good.”

This kind of reciprocity seems too good to be true. Yet nearly everyone I spoke with during my research told me that they had experienced bitachon’s positive effects in real time.

Health and Wealth

In 2010, the Journal of Anxiety Disorders published a study examining the effect of a “spiritually integrated treatment” on reducing anxiety. The treatment was compared to two other options, a placebo and progressive muscle relaxation, a proven method of mitigating anxiety. “The results were incredible,” David Rosmarin, associate professor at Harvard Medical School and the study’s lead author, told me. The spiritually integrated treatment far outperformed the alternatives. This “treatment,” Rosmarin revealed, was simply the daily study of Shaar HaBitachon. “People really shifted in terms of their level of anxiety, and it was still effective months later.” 

The project has its roots in Rosmarin’s personal experience. As a college student struggling with insomnia, he consulted a rabbi who handed him a photocopied sheaf of papers and told him to read it for ten minutes each night. Within a week of studying Shaar HaBitachon regularly, Rosmarin recalls, he was functioning normally under the same level of stress. The study proved that the method was applicable to a diverse audience: “People got the same benefits irrespective of whether they’re observant or not,” he said.  

Rabbi Bachya identifies the chief benefit of bitachon as “tranquility of the soul.” At a time when 31 percent of US adults will suffer from an anxiety disorder at some point in their lives, this should not be underestimated. But many practitioners of bitachon describe benefits that go beyond psychology. 

In the winter of 2024, Doron Tay was launching a real-estate business, holding down a full-time job, and seeing very little of his young family in the London suburb of Hampstead Garden. A podcast—one of several serializing Shaar HaBitachon—gave Tay a new perspective on his stress. “Bitachon creates a tool for you to apply when you are feeling anxious,” he told me. “It doesn’t mean you have the answer straight away, but you’re allowing space for the answers to come.” 

Tay bought a copy of the book, then several more, and started a Shaar HaBitachon class for young professionals in his neighborhood. Within a few months, his business started to grow.     

Rosmarin suggests that the positive outcomes described by those who practice bitachon may be tied to its primary psychological function—relinquishing control. Practicing trust helps you “get out of your own way,” he said. “If you get into the cockpit, you’re just going to delay the flight. The sooner you get in your seat and fasten your seatbelt, recognize that you’re not in change, the sooner you can take off and enjoy.”

Beyond Bitachon

The evidence for bitachon is persuasive. Yet the questions that troubled me when I first encountered Shaar HaBitachon did not fade with time—on the contrary. G-d may run the world, but when beautiful red-haired children are kidnapped and murdered in cold blood, how can we trust Him? To a post-Holocaust, post–October 7 reader, bitachon can seem like naivete, wishful thinking that ignores the complexity and darkness of real life.      

This criticism has frequently been leveled at bitachon. But trusting G-d does not require ignoring evil or even accepting it, as the Rebbe demonstrated at a moment when darkness seemed triumphant.

On April 11, 1956, a group of Arab Fedayeen terrorists infiltrated the Israeli village of Kfar Chabad, murdering five children and a teacher in their classroom. The traumatized village residents turned to the Rebbe for guidance—and an explanation. But the Rebbe refused to justify the tragedy. “There are some who wish to explain this . . . I have not yet been able to understand it,” he wrote. On another occasion, the Rebbe proclaimed forcefully that he had no wish to understand such horrors. His voice breaking with emotion, he repeated the incredulous demand the Talmud addresses to G-d over the death of innocent scholars: “Is this Torah and this its reward?” 

The Rebbe’s questions for G-d remained unanswered, but he did not allow them to darken his vision. When some of the residents of Kfar Chabad expressed a desire to abandon the village, he encouraged them not only to stay but to build, investing in the future. And, as Rabbi Bachya recommends, he paired bitachon with practical action. Less than a year after the attack, the village perimeter was enclosed with a new security fence.    

The Rebbe’s response to the massacre reached beyond bitachon as defined by Rabbi Bachya, whose vision of tranquility does not include confusion, anger, or grief. And ultimately, I came to understand, bitachon lives and works only in the context of a larger relationship with G-d. Friction and tension are an inseparable part of this relationship, as a human perspective encounters what is, by definition, unknowable. Questions of evil and suffering do present challenges to bitachon, yet the relationship itself transcends them, resting solely on the individual’s desire to be close to G-d. In other words, on faith.  

Thinking Good 

The renewed interest in Shaar HaBitachon parallels broader trends in positive thinking, like manifestation. Indeed, in its most basic form, bitachon is simply an orientation toward reality—the resolution to expect good things.  

Eli Sharabi was not thinking about G-d when he promised his family that he would return from Gaza. As he writes several times in Hostage, he’s not a religious person. Nevertheless it was his resolution to survive that sustained Sharabi through his 491 days in the tunnels, giving him the emotional strength to face torture and starvation while supporting his fellow captives. And, ultimately, the experience led him to something that went beyond the realm of optimism. 

In Sharabi’s first interview after his release, for Israeli TV, he described the comfort he drew from reciting the Shema every day during his captivity. “What, is G-d in the tunnels?” the interviewer asks with thinly veiled skepticism. “There is something,” Sharabi replies with complete sincerity. “There is something watching over you. You find a lot of comfort in that.” 

Yet there were realities his resolve could not fix. Sharabi hit rock bottom not in the tunnels of Gaza, but back home in Israel, standing at the graves of his wife and daughters, who were murdered on October 7. The book, written in the immediate aftermath of his release, cannot capture the full effect of this loss on Sharabi, who has traveled continuously since its publication, first campaigning for the remaining hostages and then sharing his experience to combat misinformation about Israel. In one interview with the BBC, he described an essential aspect of bitachon, a practice that requires constant effort in the face of challenge. “I’m trying to be positive,” Sharabi said when the interviewer asked how he was coping. “I’m working on that.”   

This article appears in the Spring-Summer 2026 issue of Lubavitch International, to subscribe to the magazine, click here.