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What’s a Chabad rabbi to do if he wants to help Jews in the in the Amazon Rainforest keep kosher?

Rabbi Arieh Raichman, Chabad representative to Manaus, Brazil, has been chewing on this conundrum for some time now.

Situated on the banks of the Negro River in northwestern Brazil, Manaus is effectively cut off from the rest of the country. There are no roads leading in or out of this city, making boat or plane its only means of connection to the rest of the country.

The closest Jewish area is in Belem, 800 miles away. Inaccessible by land, it’s a two-hour long flight. Somehow, Rabbi Raichman, his wife Devorah Leah and their five small children manage, or make do with less. Some kosher food is imported by boat from Belem and Sao Paulo. And they’ve learned to take advantage of the local abundance of seafood. “We eat a lot of fish,” says Rabbi Raichman. “I bring my own knife and cutting board to the local fish market, and they fillet fish especially for my family.”

But providing kosher food for the greater Jewish population has proved a challenge. Waiting more than a month before basic supplies are delivered is not going to make kosher-keeping popular with the city’s Jews.

So the Raichmans, there since 2009, have developed a rather ingenious plan. “Why should we have to import food from other cities,” they began asking, “which only hikes the prices and makes kosher food inaccessible? We can begin producing kosher food locally. Let kosher become a cheap and viable option for everybody.”

Devorah Leah began preparing a weekly kosher menu from which people could order three-course meals to enjoy over Shabbat. Then, Rabbi Raichman turned to locals who had experience and a hand in the food industry. He reached out to Shalom Ohana, a local Jew who owns a pizza store. “We discussed koshering his restaurant for a day, and offered a fully kosher menu for the Jewish community.”

Ohana, an Israeli living in Manaus for the last four years, was more than happy to comply. Koshering the ovens and kitchen utensils proved to be a challenge, but when the work was done, a fully kosher breakfast menu was made available and for the first time in the history of the Manaus Jewish community, locals could eat out in a restaurant and order kosher food.

“A kosher restaurant in the Amazon? Unheard of here,” chuckles Raichman.

The event, said Ohana, is a reflection of the tremendous effort the rabbi and his wife invest to educate and raise awareness among local Jews. “We had about 20 people coming here for kosher breakfast that day,” not a skimpy number for Manaus, and more, he expects, will come next time.

Manaus’ first Jews arrived there in the early part of the 19th century. Fleeing poverty at home and attracted by the Amazonian rubber industry, thousands of Moroccan Jews emigrated to cities in the north of Brazil and Peru, building Jewish communities throughout the Amazon Basin. Assimilation and intermarriage to local Amazonians have since thinned these numbers out, and today, there are only several hundred Identifying Jews.

Zehev Benzaken, 35, was born in Manaus. After living abroad for a good number of years, he returned there to work on his Phd in molecular biology and was delighted by the change he observed in the local Jewish community.

“Until the rabbi came here, life was really difficult for the Jews,” Zehev told “Many had traditions that they kept, but were not knowledgeable about Judaism.” Today, he says, he notices Jews interested in practicing and becoming more educated about their heritage–a result he directly attributes to “the Chabad shluchim here.”

Driven by the Dr. Pizza success, Raichman has plans to do more for the Manaus community. He had a local bakery made kosher for a day, providing a supply of challah and kosher bread for the community, and a shopping mall kiosk will soon begin selling kosher ice cream and sorbet.

“We are creating awareness,” Rabbi Raichman says. “Until recently kosher food was a mitzvah associated with only big cities. Now people are seeing kosher food advertised and it has become more of a reality in their lives.”

Shaul Wolff contributed to this article


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