The campaign is one of many ways that Jewish communities and individuals worldwide are preparing to honor ninth anniversary of the passing of Lubavitcher Rebbe, Rabbi Menachem M. Schneerson, the third day of the Hebrew month of Tamuz, corresponding this year to July 3.
Spearheaded by the Worldwide Chabad Students Committee, a New York based committee organized by a group of rabbinical students, the campaign calls on yeshiva students ages 14-19 to increase in their study of various Jewish and Chasidic texts. The campaign gained momentum in hundreds of schools, challenging students with a more vigorous approach to Torah study, explains Yossi Zaklikowsky, who is coordinating the campaign together with Asher Deren, among others.
Study guide kits specifically designed for the campaign, include a video and compilations of selected Chasidic discourses in Hebrew, English, and Russian. The Committee has established contact with each yeshiva through designated representatives responsible for distributing the materials and meet with faculty members to coordinate the campaign most effectively.
Students who successfully complete the learning requirements are eligible for a raffle for discounted air fare to New York, where they will observe the Yahrtzeit, with a visit to the Rebbe’s resting place. They will be joined by thousands who come yearly, to mark the Rebbe’s passing.
In other events honoring the Rebbes legacy, Chabad-Lubavitch Shluchim will be stepping up their outreach activities. On an individual level, thousands will spend the day in intensified prayer, Torah study and mitzvot.