Sunday, / July 12, 2020
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Getting Into The Habit

By , BROOKLYN, NY

In the age of anthrax threats and sinister emails, this is one piece of mail that people will be delighted to open.

Embossed in white lettering on the front of a black envelope are the words, “Three things you can do to honor the victims.” Inside, a cardboard charity box with the words, “Defy darkness with light. Do kindness beyond reason,” and a letter that begins: “On September 11th 2001, our world was changed forever.”

Glued to the bottom of the letter is a shiny penny.

The kit is part of a worldwide tzedakah campaign sponsored by the Shluchim Office and implemented through Chabad Houses around the country. Not everyone can build a monument or write a song to honor the victims. But the three easy steps illustrated in this kit are a challenge to every individual to make even a small, but daily effort to reach out to others: find a worthy cause to support; give charity every day; get a friend to do the same.

“We thought this is a very effective way to encourage a positive habit of giving and sharing in the aftermath of 9/11,” explains Rabbi Gedalya Shemtov, director of the Shluchim Office. The Shluchim Office, which is dedicated largely to developing creative and educational programming materials for the benefit of Shluchim, anticipates that a quarter million people nationwide, will have received this kit before the first anniversary of 9/11. The Shluchim Office is a division of Merkos L’Inyonei Chinuch, the educational arm of Lubavitch.

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