All For Roza From Cracow

A full-page by Lubavitch World Headquarters appeared in the A-section of today’s New York Times. The ad describes the massive scope and reach of Chabad-Lubavitch’s Chanukah campaign, pointing out the vast numbers and geographic distances penetrated by Chabad this past Chanukah.

“This Chanukah we placed 1,843 menorahs in public spaces in 65 countries.
“We lit 2,378,538 public menorah lights in 559 cities.
“Millions witnessed the proud celebration of the Jewish Festival of Lights. “Countless others received our menorahs and illuminated their own homes with the lights of Chanukah,” reads the ad in part. The graphics, with a montage of faces and lights suggest as much.

But it’s the punch line that delivers the point: “We did it all because of Roza from Cracow.”

“It is,” says Rabbi Yehuda Krinsky, Chairman of the educational and social services division of the movement, “Chabad’s ability to focus on the individual that explains the appeal and success of the organization’s outreach activities.”

The ad (NY Times)follows with a tag line that sums up the Chabad-Lubavitch credo: “Lubavitch Today. Turning the world over for a solitary soul.”